Interactivity and Branding: Public Political Communication as a Marketing Tool
نویسندگان
چکیده
منابع مشابه
Interactivity and Branding, public political communication as a marketing tool
Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support or election is finding the means to transmit their messages to an increasingly hard to reach audience. The consumer within a political context...
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ژورنال
عنوان ژورنال: Journal of Political Marketing
سال: 2014
ISSN: 1537-7857,1537-7865
DOI: 10.1080/15377857.2014.990841